About Us

History

In 1935 my grandmother Natalina started her business, making precious handmade flowers as ornaments for hats. Florence has always been famous for its hats as well as for its important art and architecture. Flowers were made with handpainted silk petals for the summer seasons and for the winter collections feathers were often fashioned to resemble little birds or wings which were still in fashion from the Belle Epoque. Over the years we have continued using the same traditional methods for the creation of trimmings and ornaments made with feathers and flowers with the same passion. My father Maurizio started directing the business in 1965 after the early loss of the founder Natalina.

Lia-nellafoto-14foto-7_resizefoto-15foto-6

My interest in the business began when I was a child and spent time there after school witnessing the skill and patience required for the crafting of these articles. My father and I still run this family business together striving to mix tradition with innovation that stems from contact with a changing globalized world.
Starting to produce for hat makers and fashion creators around the 40’s, today our collaboration is requested by designers involved in theater, cinema, cabaret and Haute Couture. We have created and crafted feather articles for designers such as Chanel, Balenciaga, Dries Van Noten, Alberta Ferretti, Patrizia Pepe, Giorgio Armani, Fendi, Gucci, Roberto Cavalli, Sonia Rykiel (some of these pieces are exhibited at Le Louvre in Paris), and many others. Since 1956 we have been the proud producers of the feather ornamentation on the helmets worn by the Pope Swiss guards at the Vatican. Our style department is up to date with the latest in fashion trends and moods in order to best interpret them for the companies with which we are associated. Collaboration with companies and students of style allows us to create designs and present ideas that will reflect the future moods of the fashion world. High fashion designers have come to us knowing this and trusting in our 80 years of traditional handwork.